lunaroja
Pricing

You are buying momentum.
And the ability to keep it.

Every build is designed to leave you with two things: a useful system and a team that knows how to run, evaluate, and improve it.

Talk through your project

How pricing works

Fast work. Lasting capability.

We price the build, the thinking behind it, and the hands-on teaching that helps your team keep moving after launch.

Diagnostic

Shadow Session

Typically $1,500–$2,500

A high-signal, half-day look inside your real workflows, tools, bottlenecks, and decision points.

  • 4-hour working session
  • Workflow observations and quick wins
  • Written recommendations
  • Clear next-step options

Build

Automation Builds

Typically $5,000–$15,000

Workflow automation for follow-ups, intake, reporting, routing, data cleanup, and other recurring work.

  • Process mapping and automation design
  • Tool setup and integration
  • Testing with real edge cases
  • Hands-on training with your real workflows

Launch

Websites

Most projects fall between $5,000–$20,000

Not just a website. Clear positioning, focused conversion paths, accessible build quality, and a faster path to launch.

  • Messaging and information architecture
  • Design and Astro development
  • Conversion-focused pages
  • Publishing, analytics, and team training

Product

Custom Apps

Start around $15,000+

Internal tools, dashboards, and custom workflows where the product thinking matters as much as the code.

  • Product discovery and architecture
  • Prototype-to-launch iteration
  • Integrations and data models
  • Documentation, training, and ownership plan

Ongoing

Advisory & Retainers

Start at $3,000/month

For teams that own the day-to-day work but want a senior product, engineering, and operations partner for roadblocks and the next level.

  • Fractional CTO and product advisory
  • Roadmap and prioritization support
  • Lightweight implementation and reviews
  • Ongoing systems improvement

Included in every build

A working system and the ability to keep going.

We build the foundation. You get something useful, tested, documented, and ready for real work.

We teach through the project. Your team learns how to frame the problem, direct AI, evaluate the result, and make the next improvement.

You own it. Maintain it yourself, or bring us back when you hit a roadblock or want to take it further.

What changes the price

Scope, risk, and leverage.

Simple projects cost less when the path is clear, the data is clean, and the decision-maker is close to the work.

Projects cost more when there are multiple systems, unclear ownership, fragile data, compliance constraints, or a need for deeper product strategy.

We scope honestly before work begins. The goal is not to stretch the engagement. The goal is to make the right work inevitable.

Premium option

On-site sprint intensives

For teams that need a focused reset or a fast build, we can work on-site for 1 to 3 days in the Bay Area or travel for the right project.

1 to 3 days Focused build or systems reset Premium pricing, typically in the $5,000-$15,000 range depending on scope

Start with the problem, not a package.

Tell us what is slowing the team down. We will help you decide the right engagement shape.

Start the conversation